case studies

Launching a New Product for BeautyStat


5000+ SALES


BeautyStat, an acclaimed beauty brand, challenged DFO to take its new product, Universal C Skin Refiner, to a million dollars in revenue – in only seven months.


To deliver results for the client, DFO:

  • Built a suite of new creative assets, including logos, a new cart-style site, sales funnel sites, and email marketing/remarketing asset

  • Used paid media marketing channels, including Facebook and Pinterest, to drive conversions and sales

  • Used its proprietary back and front-end eCommerce sales technology to ensure the product was easily scaled across the globe

  • Determined and implemented proper banking capabilities for global eCommerce

  • Enabled its in-house customer service function, which includes live agent, email and live chat capabilities, to ensure of customer satisfaction

  • Used its shipping and fulfillment facilities in North America, Europe and Asia to ensure BeautyStat customers fast and efficient service


In the first seven months of the relationship, BeautyStat saw 5,000+ sales with revenues of more than . . .