A client with a shoe insole product came to DFO looking to scale their sales, increase their average order value (AOV), and decrease their troubling payment decline rates, which were in the double digits.

DFO understood that the product, originally marketed as a holistic device helping align chakras and improve blood flow, was too complex and confusing for consumers. The team rebranded the product, launched new assets to focus on how the product worked, why it was different and what it solved – in this case, back pain. The team also introduced domestic processing and implemented several front-end optimization tests.