DFO was challenged by newsbae.com, a news site focused on viral stories, to generate enough organic traffic to turn a profit from on-page advertisements. Additionally, DFO was asked to eliminate a number of technical issues hindering search engines from effectively indexing the content, optimize performance in search results for popular queries, and generate authority value from inbound links.

DFO conducted a full website audit, analyzing the technical architecture and website content. We performed a keyword analysis to identify proper targets for categories/sub-categories, as well as a competitive analysis of other top-performing viral news sites to identify best practices for navigation and layout. We also ensured content was short and long-tail query optimized, and executed a link development strategy to point authority domains to the homepage, category pages, and article content, as appropriate.