case studies

Driving Sales in Home Entertainment


At the beginning of 2017, a client’s antenna brand was only doing four-digit sales per month and had a low take rate. DFO was challenged to drive sales for the product and increase average order value (AOV).


DFO used a number of techniques to meet the challenge, including:

  • Extensive creative and marketing angle testing and optimizations, including in several geographies outside of the U.S. and translations into various languages.
  • Split and price sensitivity testing
  • Fixes and additions to check-out pages, “simplified checkout” options and other front-end optimizations, as well as localized international processing


Split and price testing increased the product’s upsell take-rate by
almost 50% and increased the AOV by double digits.

This was a million dollar idea, because in two full years of international and
U.S. sales, the antenna brand saw revenues of more than . . .