CASE STUDIES

Driving Sales for
a Foot Reflexology Product

10K+

SALES PER DAY

Challenge

A client’s product, foot reflexology insoles, were not selling at the volume originally anticipated. The product saw single digit sales per day, payment decline rates were above 20%, earnings-per-click were less than one dollar and the average order value (AOV) was approximately $57. 

Strategy

DFO understood that the product, originally marketed as a holistic device helping align chakras and improve blood flow, was too complex and confusing for consumers. The team rebranded the product, launched new presale pages, dynamic content, and video assets to focus on how the product worked, why it was different, and what it solved – in this case, back pain. The team also introduced domestic processing and implemented several front-end optimization tests for the product.

results

The rebrand and testing paid dividends. When localized processing was introduced, the decline rate decreased by more than 200%. Front-end optimization tests also resulted in an uptick in earnings-per-click ($1.31) and AOV ($72.97).

Now, at 10K+ sales per day, our client sees daily revenues of more than $800K. Additionally, DFO facilitated global expansion of the product, which now sells in 32 countries and 11 languages.

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