A client’s product, foot reflexology insoles, were not selling at the volume originally anticipated. The product saw single digit sales per day, payment decline rates were above 20%, earnings-per-click were less than one dollar and the average order value (AOV) was approximately $57. 

DFO understood that the product, originally marketed as a holistic device helping align chakras and improve blood flow, was too complex and confusing for consumers. The team rebranded the product, launched new presale pages, dynamic content, and video assets to focus on how the product worked, why it was different, and what it solved – in this case, back pain. The team also introduced domestic processing and implemented several front-end optimization tests for the product.