On July 11, 2019, DFO Chief Marketing Officer Alex Brown presented at iStack Training’s Ecommerce Mastery Live Barcelona, a gathering of the world’s top and most motivated entrepreneurs for a full day of high-level training and case studies on eCommerce success.

Alex's presentation focused on choosing the correct products in the eCommerce world. He discussed the fallout of not selling the right product, the appeal and marketability of broad and niche products, and ways to test product desirability (without bankrupting your business in the process). 

Check out his video and full presentation below.