The rebrand and testing paid dividends. When localized processing was introduced, the decline rate decreased by more than 200%. Front-end optimization tests also resulted in an uptick in earnings-per-click ($1.31) and AOV ($72.97).
Now, the client regularly sees more than 10K+ sales per day. Additionally, DFO facilitated global expansion of the product, which now sells in 32 countries and 11 languages.