Split and price testing increased the product’s upsell take-rate to almost 50% and added $10 to the AOV. Additionally, front-end optimizations, processing and check-out page fixes led to significant conversation rate (CVR) upticks on mobile and desktop.
In two full years of international and U.S. sales, the antenna brand saw revenues of more than $61M, an average AOV of $73 and average monthly sales of 32K.