DFO Acquires Media Buying and SEO Strategy Firm AdTactics
DFO Global Performance Commerce, an industry-leading performance marketing and technology company, announced today the acquisition of AdTactics Media Group, a media buying and search engine optimization (SEO) strategy firm.
DFO’s best-in-class performance network, agency services, comprehensive eCommerce platform and product development capabilities provide an end-to-end eCommerce solution for businesses of all sizes. Together, the combined companies will be even better positioned to help clients harness the power of data and scale their eCommerce businesses.
“We’re big believers in backing up our decisions and strategies with data,” said DFO Chief Executive Officer Bruce Cran. “Together with AdTactics, we can bring the best intelligence to bear for our clients, partners and ourselves.”
“There’s a need for transparency between media buyers and advertisers,” said AdTactics Partner Marco Lomeli. “Our partnership with DFO means the exchange of information, from click to fulfillment, will be much clearer.”
“The addition of AdTactics allows us to execute media buying and SEO strategies on a much larger scale,” said Jordan Rolband, Co-Founder and President of DFO. “We’re excited to learn and collaborate with Marco and his team.”
Prior to the acquisition, AdTactics partnered with DFO for six years as part of its robust media buying network, helping to scale the sales of its eCommerce clients.
About DFO Global Performance Commerce
We are one of the world’s leading technology and marketing companies specializing in performance, delivering unparalleled results for advertisers, clients, and affiliates in the eCommerce space. Our technology development and full-service digital agency capabilities provide online businesses the power to maximize ROI on multiple platforms and channels with geo-specific precision. For more information, reach out to email@example.com.